Privacy Policy

Website: www.alex-holland.com
Last updated: 23 October 2026

1. Introduction

Welcome to www.alex-holland.com (“the Website”).

This Privacy Policy explains how Alex Holland (“I”, “me” or “my”) collects, uses, stores and protects personal information when you visit the Website, contact me, or enquire about my work and services.

I respect your privacy and am committed to handling your personal information responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who I am

For the purposes of applicable data protection legislation, Alex Holland is the controller of personal information collected through this Website, unless otherwise stated.

Contact: alex@alex-holland.com

If you have any questions about this Privacy Policy or how your personal information is handled, please contact me using the details above.

3. Personal information I collect

The personal information I collect depends on how you interact with the Website.

This may include:

  • Contact information: Your name, email address and any other contact details you choose to provide.
  • Enquiry information: The contents of messages, project briefs, creative requirements and other information you provide when contacting me about potential or existing work.
  • Project and business information: Information reasonably necessary to discuss, arrange or deliver professional services.
  • Technical information: Information such as your IP address, browser type, device information, pages visited and approximate location, where collected by the Website’s hosting provider or other technical services.
  • Cookie and analytics information: Information about your use of the Website, where cookies or similar technologies are used and permitted by applicable law.

Please do not send sensitive personal information unless it is genuinely necessary for your enquiry.

4. How I use your information

I may use personal information for the following purposes:

  • To respond to enquiries and messages.
  • To discuss potential projects and provide information about my services.
  • To manage professional relationships and deliver agreed work.
  • To operate, maintain, secure and improve the Website.
  • To understand how visitors use the Website, where analytics are enabled.
  • To comply with legal obligations and establish, exercise or defend legal claims where necessary.

I will not use your personal information for unrelated purposes without an appropriate legal basis.

5. Legal bases for processing

Under applicable data protection law, I must have a lawful basis for using personal information. Depending on the circumstances, these bases may include:

  • Legitimate interests: To respond to relevant professional enquiries, maintain the Website, protect it against misuse and manage my freelance practice, provided these interests do not override your rights.
  • Contract: To take steps at your request before entering into a contract, or to perform a contract with you.
  • Legal obligation: To comply with applicable legal, tax, accounting or regulatory requirements.
  • Consent: To use non-essential cookies or process personal information for another purpose where consent is required.

Where processing relies on consent, you can withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

6. Cookies and analytics

The Website may use cookies and similar technologies to support its operation, remember preferences or understand how visitors interact with its pages.

Strictly necessary cookies may be used where required to operate the Website. Non-essential analytics, advertising or tracking cookies will only be used where the required consent has been obtained.

If analytics tools are used, they may collect information such as page views, referral sources, device details and general usage patterns.

You can manage cookies through the Website’s cookie settings, if available, and through your browser settings. Blocking certain cookies may affect how some features work.

Further information about specific cookies, their providers, purposes and retention periods should be made available through a cookie notice or settings interface where applicable.

7. How I share personal information

I do not sell your personal information.

I may share relevant information with trusted third-party providers where necessary to operate my business or the Website. These may include:

  • Website hosting and infrastructure providers.
  • Email and communication service providers.
  • Analytics providers, if enabled.
  • Professional advisers, such as accountants or legal advisers, where necessary.
  • Public authorities or other parties where required by law or necessary to protect legal rights.

Where a provider processes personal information on my behalf, appropriate safeguards will be used where required.

The specific providers involved will depend on the services configured for the Website and my business.

8. International transfers

Some third-party service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, I will take steps to ensure that the transfer complies with applicable data protection legislation. Depending on the destination and circumstances, this may include relying on applicable adequacy regulations or decisions, approved contractual safeguards or another lawful transfer mechanism.

You may contact me for further information about relevant safeguards where applicable.

9. How long I keep your information

I retain personal information only for as long as reasonably necessary for the purposes described in this policy, including meeting legal, accounting or reporting requirements and resolving disputes.

In general:

  • General enquiries: Retained for as long as needed to respond and manage any resulting follow-up.
  • Client and project records: Retained for the duration of the professional relationship and any additional period reasonably required for business, contractual or legal purposes.
  • Technical and analytics data: Retained according to the applicable hosting, analytics or service provider’s settings and retention policies.
  • Legal and financial records: Retained for the period required by applicable law.

When information is no longer needed, I will delete it or anonymise it where reasonably practicable, unless I am legally required or permitted to retain it for longer.

10. How I protect your information

I take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

11. Your data protection rights

Depending on the circumstances and applicable law, you may have the right to:

  • Access the personal information I hold about you.
  • Rectify inaccurate or incomplete information.
  • Erase your personal information in certain circumstances.
  • Restrict the processing of your information in certain circumstances.
  • Object to processing based on legitimate interests or to direct marketing, where applicable.
  • Data portability where the legal requirements are met.
  • Withdraw consent where processing is based on consent.

These rights are subject to certain conditions and exceptions. To exercise a right, please contact me using the contact details in Section 2.

I may need to verify your identity before responding. I will handle requests in accordance with applicable legal requirements.

12. Complaints

If you have concerns about how I use your personal information, please contact me first so I can try to resolve them.

You also have the right to complain to the UK’s Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Website: https://ico.org.uk/

You may also have the right to complain to another relevant data protection supervisory authority, depending on your circumstances.

13. Third-party websites

The Website may contain links to external websites, social media platforms or other third-party services.

I am not responsible for the privacy practices, content or security of websites that I do not control. If you follow an external link, you should review the privacy policy of the relevant provider.

14. Children’s privacy

This Website is intended for a general audience and is not specifically directed at children. I do not knowingly collect children’s personal information unless it is necessary and there is an appropriate legal basis to do so.

If you believe a child has provided personal information unnecessarily, please contact me so that I can review the matter.

15. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to the Website, the services I use, my business practices or applicable law.

The latest version will be published on this page, with the updated date shown at the top. Where required, I will take additional steps to inform affected individuals of significant changes.

16. Contact

For questions, requests or concerns relating to this Privacy Policy or your personal information, please contact:

Alex Holland
Email: alex@alex-holland.com
Website: www.alex-holland.com